Reactive training: Romania
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Welcome to the Romanian Reactive Trainings Page!
As part of the Skills4Retail project, we are excited to offer a range of specialized training courses designed to fast-track the ‘Triple Transition’ of Green, Digital, and Resilience in the retail sector. These trainings are tailored to meet the needs of both new employees and the existing workforce in Romania’s retail industry.
In Romania, the Skills4Retail project collaborates with the University of Bucharest and the Economic College Nicolae Kretzulescu (SSCNK) to offer the following courses:
- Digital Marketing Essentials
- E-Commerce Essentials
- Human Skills
- Green Skills in Retail
- Resilient Retailing
All courses will be delivered Online from September to December.
- Digital Marketing Essentials
- E-Commerce Essentials
- Human Skills
- Green Skills for Retail
- Resilient Retailing
Digital Marketing Essentials
Boost your digital marketing expertise with the University of Bucharest’s Digital Marketing course.
This intensive course provides an in-depth understanding of essential concepts and strategies crucial for success in the field.
Gain insights into leveraging social media for business promotion and explore various platforms for effective marketing.
You will have the chance to delve into different types of content marketing and their utility in driving business objectives, and acquire practical skills in setting up email marketing strategies and campaigns.
Deepen your understanding of digital marketing channels and fundamental concepts of search engines, empowering you to navigate the digital landscape with confidence and proficiency.
Elevate your marketing skills and drive business growth with these expertly crafted modules.
Download ProspectusE-Commerce Essentials
Discover your pathway to success in the dynamic realm of E-Commerce with the University of Bucharest’s E-Commerce Essentials Course.
Throughout this comprehensive programme, you’ll delve into fundamental concepts while gaining practical skills essential for excelling in online business.
From understanding the evolution and current trends of E-Commerce to setting up your store using top-notch Content Management Systems and platforms, you’ll receive a holistic education tailored for success in the digital marketplace.
Learn the intricacies of product selection, effective digital marketing strategies, and secure payment processing, all under the guidance of industry experts and navigate the complexities of logistics and fulfillment, optimize operations through data-driven insights, and watch your E-Commerce venture flourish.
Human Skills
Embark on a transformative journey with the University of Bucharest’s Human Skills course, tailored to empower individuals with a holistic set of interpersonal competencies crucial for triumphing in the retail industry.
The course focuses on honing resilience, leadership, teamwork, critical thinking, problem-solving, and emotional intelligence – indispensable pillars for navigating the dynamic retail landscape.
Discover strategies fostering adaptability and innovation for sustained success amidst retail’s ever-evolving terrain. Master diverse leadership styles, conflict resolution, team motivation, and communication enhancement to elevate team dynamics and performance and learn to navigate complex retail scenarios with adept critical thinking, making informed choices and streamlining day-to-day operations seamlessly.
Lastly, the course highlights the importance of emotional intelligence, enabling participants to recognize its significance in daily work, understand its dimensions, and use tools to enhance emotional intelligence among retail employees. This will improve social interactions and work productivity.
Green Skills for Retail
The Green Skills for Retail course, offered by the Economic College Nicolae Kretzulescu, aims to equip you with the essential skills and knowledge to implement sustainable practices within the retail sector.
By the end of the course, you will be able to assess the environmental impact of retail operations and understand the importance of sustainability. You will acquire the ability to select sustainable resources, implement responsible purchasing strategies, and reduce waste through effective waste management practices. The course will also cover managing energy efficiency and conserving water and other natural resources in retail operations.
You will learn to develop and implement sustainable marketing strategies, educate consumers about sustainable products and ecological practices, and understand ethics in supply chain management. Furthermore, the course emphasizes promoting equity in the retail sector and provides knowledge of relevant certifications and sustainability standards. Learners will also gain the ability to plan and implement sustainable strategies and analyze best practices from case studies.
Resilient Retailing
Unlock the future of retail with the Economic College Nicolae Kretzulescu’s Resilient Retailing course. Gain comprehensive knowledge and practical skills to build resilience and excel in the dynamic retail industry.
By course end, you’ll master resilient retailing concepts, identify situations requiring resilience, and develop a proactive, flexible mindset to tackle industry changes and challenges. Learn to assess major risks, crises, and opportunities in retail, and develop strategies to capitalize on these opportunities while maintaining an analytical approach to risks.
Discover how to diversify products and services, leverage technology, and foster partnerships to stay ahead of the competition. Explore emerging trends and technologies that enhance resilience, and adopt a forward-thinking mindset for future adaptability.
Engage in a practical application project to apply your knowledge in real-world scenarios, continuously improving and innovating your resilience strategies.
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