Navigating Retail Careers: Insights from Bigbon Group’s Experts

In the latest “Retail Talks” series, we delve into the career journeys and expert insights from three key members of the Bigbon Group. Each brings a unique perspective on how continuous learning and understanding customer needs are crucial in shaping successful retail careers. This discussion not only highlights the opportunities within Bigbon Group but also reflects broader trends in the retail industry.

Continuous Training: The Key to Retail Growth

Beatriz Melo, HR Responsible at Bigbon Group, emphasizes the integral role of training in retail career advancement. According to Beatriz, no matter the position, whether in the office or on the shop floor, Bigbon ensures that every new hire receives comprehensive in-house training. This approach helps identify individual strengths and passions, which can then be developed into specialized roles such as visual merchandisers or assistant shop managers. Beatriz’s perspective underscores the company’s commitment to nurturing talent from the outset, ensuring that employees are well-equipped to take on more complex roles within the organization.

The Creative Blend of Visual Merchandising

Fabio Gonzalez Perez, a Visual Merchandiser at Bigbon Group, sheds light on the creative and technological aspects of his role. Visual merchandising at Bigbon involves a delicate balance of following brand guidelines, staying abreast of the latest trends through platforms like TikTok and Instagram, and injecting personal creativity into the retail spaces. Fabio’s role illustrates how staying updated with fashion trends and customer preferences across different regions is crucial for tailoring store presentations that resonate with diverse customer bases.

Marketing Strategies Enhanced by In-Store Experience

Casey Mifsud, Communications Responsible at Bigbon Group, discusses how direct in-store experiences have enriched their marketing strategies. By starting their journey as a fashion adviser, Casey gained firsthand insights into customer profiles and preferences, which are pivotal in crafting effective marketing campaigns. This blend of direct customer interaction and strategic communication plays a vital role in connecting brands more profoundly with their target audiences.

About Bigbon Group

Bigbon Group’s history stretches back to the 1950s when founder Carmelo Gauci began as a materials trader in Malta. Today, under the leadership of Bernard and Mario Gauci, the company represents major brands like Bershka and Massimo Dutti through the Inditex Group. Bigbon Group has become a specialized force in the fast-fashion retail market, emphasizing a commitment to excellence and dynamic growth in the industry.

Join the Skills4Retail Alliance

Bigbon Group is a proud member of the Skills4Retail Alliance, an initiative focused on uplifting the skills and competencies of retail professionals across Europe. The alliance aims to support the sector’s transition towards more digital, sustainable, and customer-centric practices. For more insights into the opportunities within the retail sector and how you can contribute to its evolution, visit Skills4Retail Alliance and learn more about how you can join the pledge.

Discover more about Bigbon Group and their enduring legacy in the retail industry.