Courses: Reactive Training Programme
The Skills4Retail project is dedicated to fast-tracking the ‘Triple Transition’ of Green, Digital, and Resilience in the retail sector. Our goal is to equip existing retailers with the necessary skills to embrace e-commerce and ensure their new business models are sustainable from the start. Funded by the European Commission’s Erasmus+ and Partnerships For Innovation, this project aims to address the urgent and emerging skills needs of retailers.
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What is the Reactive Training Programme?
To address urgent skill needs in the Retail sector after the Covid-19 pandemic and amid the digital and green transition, the Skills4Retail team has researched a reactive pathway comprising modules tailored to diverse roles within the retail sector.
The Reactive Training Programme offers specially designed short-term courses for new employees and existing retail workforce. These courses focus on immediate skill requirements and aim to enhance competencies in various key areas essential for modern retail.
The training is available in Austria, Romania, Ireland, and Hungary, offered online by esteemed educational providers and institutions in each country.
Target Groups
- Existing Retail Staff
- New Junior Positions in E-commerce
- New Junior Positions in Retail
Training Categories
Digital Skills for Retail
- Learn the process of creating and operating websites.
- Understand digital systems, servers, and associated costs.
- Manage databases and perform queries.
eCommerce Essentials
- Familiarize with the development and key players of e-commerce.
- Understand the economic and legal conditions for starting an e-commerce business.
- Manage online businesses, e-shops, and e-stores.
Digital Marketing Essentials
- Master the fundamentals of digital marketing strategies.
- Utilize social media, SEO, and online advertising to boost sales.
- Analyze digital marketing metrics to refine campaigns.
Resilient Retailing
- Understand business management processes and customer journey mapping.
- Learn about product life cycle and improving customer experience with AI.
- Develop strategies for crisis management and business continuity.
Green Skills for Retail
- Implement sustainable practices in retail operations.
- Manage energy efficiency, water conservation, and waste reduction.
- Engage employees and customers in sustainability efforts
Human Skills
- Enhance communication, teamwork, and leadership skills.
- Learn conflict resolution and customer service excellence.
- Develop emotional intelligence and adaptability in the workplace.
Embark on a transformative journey into digital marketing tailored specifically for the retail sector with our Digital Skills for Retail course, proudly presented by WIFI International.
This dynamic program is designed to equip individuals within the retail sector with fundamental and comprehensive knowledge in digital marketing. Through a thorough curriculum, you will explore all essential areas of digital marketing, focusing on the practical application of the conveyed knowledge in real-world scenarios.
Participants will have the opportunity to test their acquired knowledge through practical exercises in a workshop setting.
Additionally, you will deepen your digital skills by completing a brief final project on a topic of your choice, which you can directly apply in your professional life.
This course will start in October.
Join our practical course, offered by WIFI International, focusing on complaint management in retail and enhancing skills in customer communication and interaction.
This engaging program will provide participants with the theoretical foundations of complaint management in retail and customer-oriented communication during complaints and claims.
Participants will learn how to actively listen, show empathy, and connect with customers on an emotional level. You will gain insights into identifying the core issues of customer complaints, collaboratively analyzing them, and finding mutually satisfactory solutions.
Through real-world examples from leading retailers, both global giants and local champions, you will gain practical insights into successful complaint management strategies and customer communication practices. By the end of the course, you will have a profound understanding of the critical role these skills play in the retail landscape.
The course will start in September.
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